Immediately illuminate blonde and silver hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within. Sulfate-free shampoo is specially designed to gently cleanse without affecting the brilliance of color Contains optimal level of violet pigment to visibly brighten and eliminate brassiness Safe for daily use Dermatologist tested. Formulated without parabens, sulfates or sodium chloride. Color and keratin treatment safe. UV protection for hair. Vegan, cruelty-free and gluten-fre