Australian born, international celebrity makeup artist Sue Devitt created the brand that would forever change the landscape of the Beauty Industry. Years of product development experience throughout the United States, Australia and with renowned Japanese Research and Development firm Kose inspired Devitt to develop a line of nutrient-rich cosmetics for the global marketplace focusing on a treatment infused color palette for women worldwide.
Recognizing the perfect time to create a ‘healthy beauty’ concept and the enormous potential for this niche, Devitt quickly became famous for pioneering high performance and technologically advanced formulations that include powerful anti-aging ingredients, minerals, vitamins, pro-vitamins and nutrients, most notably foundations with a seaweed complex. This revolutionary concept carved out a new sector within the industry: Color Treatment for the Skin™
The success of the treatment infused cosmetic line led to the introduction of the Microquatic™ Luxury Skin Care Series: a natural next step for the brand and the answer to the demands of Devitt’s results-driven Hollywood A-list clientele.
Today, Sue Devitt's signature SpaComplexion™ is another beauty industry breakthrough and first-to-market concept for achieving healthy, flawless skin. Her recent innovation, Hydrating Marine Minerals, includes hydrating and refreshing properties of the sea encapsulated in a time-released delivery system that increase skin’s moisture and vitality, while vitamins, pro-vitamins, minerals and nutrients deliver skin-enriching benefits to create a healthy, radiant complexion. This advanced technology delivers deep hydration, improvement in skin firmness and a brilliant appearance, ensuring an optimal look of healthy, vibrant, rejuvenated skin.
Sue’s work has graced the runways of Versace, Dolce & Gabbana, Alberta Feretti, Valentino, Oscar de la Renta and Marc Jacobs and she has collaborated with the world's most renowned fashion photographers. Today, Devitt continues to work with her A-list clients, for select red-carpet events including the Academy Awards, the Golden Globes, the Cannes Film Festival and select movie premieres.